Frick branding concepts

challenge

Create 3 concepts that reflect a sophisticated design sensibility. They must work with the existing logo.

solution

From left to right, Work Horse, Polished and Urban. Urban was the winner. It’s gritty; it’s earthy; it’s clean and sophisticated.

components

3 catalog cover concepts

applications

InDesign, Photoshop, Illustrator

branding sample 4

Frick catalog cover concepts